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14-Oct-2020

What the Heck Is UI/UX?

Were you caught off guard when some of your closest business partners started uttering expressions like, “This product has great UX…” or “Platform Y has extremely poor UI...”? Rest assured, you weren’t the only one. Additionally, the somewhat recent paradigm change, which has placed UX design on a tranche slightly above UI design —relevance, revenue-earning capacity, conversation starter— begs the question: What exactly is UI/UX?

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