Google Analytics (GA) is about who visits your site. Metrics here include geography (visitor provenance), device being used, what pages are winners based on incoming traffic or session duration, conversion and bounce rates, and details on keywords. So, it’s also about what they do once they have you on their radar… that is, how visitors and your website interact.
Google Search Console (GSC) is more about the internals of your website. How does your site fare with search engines from the machine’s viewpoint? Things like who is linking to you or which keywords your site is reacting to in organic searches. Insight also includes blocked URLs, presence of malware, and crawl or HTML errors, flagging glitches your site is experiencing that you are not noticing. This facilitates key inputs, upping the capacity for web owners, administrators, and developers to apply the smarts of this diagnostic tool for website and technical SEO optimization.
Google My Business (GMB) has fast become the most relevant touchpoint for local search. Map results or location-type queries, like best graphic designers in downtown NYC or Cuban restaurants near me, are prominently featured in Google’s search results knowledge graph and local pack. Such an awesome referrer oftentimes makes it easier for businesses to rank and drive traffic than via standard organic searches.
All three treat similar information in different ways, as is apparent from reports. GA and GSC measure clicks and sessions in fundamentally different ways, having sparked some controversy as users found that traffic in one metric was on the rise while remaining stagnant or even dropping in the other.
After careful analysis and use, one finds that the true diagnostic strength of this freeware basically boils down to interaction and reactivity. Then, of course, how data, analysis, and gut feeling are best applied towards strategic decision-making is all you.
Communication is one of the prime human inventions and language services one of its most prominent subsidiaries. Passionate for the beauty of words and concepts, Luis has a true master in worldliness and seamlessly brings it to his work.
Website Service Plans, also dubbed Maintenance Plans, have a key role in what has become known as grabbing and staying power. That is, your site’s capacity to almost immediately grab the (positive) attention of users, which of course is done mostly with visual cues, even superficial ones. Then comes the tricky part of having them hang around long enough, or stay, to explore your corporate ethos, service offer, brand identity, and content messaging, ultimately to become leads or right-out clients.
A website service plan is a great way to keep on a positive keel with your client, earning trust, building relationships and staying ahead of the game at every turn of their business needs. This is where consulting gets creative and most of this premium status comes into play: delivering true pièce de resistance features will also set your service apart.
Less than one year ago, this blog discussed the costs of setting up a website. The varying gap between DIY and custom-designed websites was addressed and we established several industry benchmark figures… which are, of course, guidance against which to rebound your budget. And so, we established that…
Discuss