SEM: What’s it all about?
While researching online marketing, there are many terms you may come upon that you don’t recognize or understand. Search Engine Marketing, also known as SEM, is probably one of them. In the most basic sense, Search Engine Marketing is a form of online marketing in which different avenues are employed to increase how high a website ranks on any given search engine. So, want to rank higher on Goggle? Invest in SEM.