While researching online marketing, there are many terms you may come upon that you don’t recognize or understand. Search Engine Marketing, also known as SEM, is probably one of them. In the most basic sense, Search Engine Marketing is a form of online marketing in which different avenues are employed to increase how high a website ranks on any given search engine. So, want to rank higher on Goggle? Invest in SEM.
Have you ever sat down at your computer to look for something through a search engine, and wondered why the results show up in the fashion and order that they do? Well it isn’t just a random sampling of items out there on the World Wide Web, as some may think.
In the coming century, marketing will enter a golden age! We now have advertising all around us when we surf the web. Thanks to social media, ads now find homes instantly on the screen of viewers everywhere. And also, they’re smarter than ever.
The days of the Mom & Pop shops gracing every corner seem to be long gone, but this does not mean it is impossible for small businesses to succeed. The best thing to do is set up some low-cost marketing and advertising events and or materials to get the word out about your business. Here are three simple and cost-effective ways to increase your business.
Many clients are interested in Facebook but are unsure of how to use the social network to generate business. Through Facebook ads, we’re able to target millions of potential customers and drive growth. In this issue of Reactions 101 we outline our effective, researched and proven Facebook tips to help get your business liked by more customers.
There are a multitude of ways to approach online marketing. Before getting started though, it’s a good idea to sift through the online marketing myths floating around out there. That way, you can better equip yourself to go into an online marketing situation knowing what elements are right for you and your business.
To reach success you don’t have to opt for the most expensive marketing options. Many times PPC ads can bring in a lot of value, you just need to focus on finding the right keywords and results will pay off. In this issue of Reactions 101 we created a set of tips that will help you make the most out of your PPC advertising adventure.
We’ll share goals and ideas.
Together, let’s make it happen.
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