Search vs. Display: Differences
Nov 2
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SEARCH Search engine specific. Google specific. Ads located only on Search Results Sponsored Section. Action: Intent Quick answers. Direct solutions. Emergency / Specific / Immediacy Products When in Need Businesses (plumbers, locksmiths, lawyer, etc.) PPC advertising campaign for direct sales Campaign goal differentiation No image ads, only text Conversion: High-intent, targeted searches prone to convert
