Lower Bounce Rate
End Result: Conversions
Website Service Plans, also dubbed Maintenance Plans, have a key role in what has become known as grabbing and staying power. That is, your site’s capacity to almost immediately grab the (positive) attention of users, which of course is done mostly with visual cues, even superficial ones. Then comes the tricky part of having them hang around long enough, or stay, to explore your corporate ethos, service offer, brand identity, and content messaging, ultimately to become leads or right-out clients.
Less than one year ago, this blog discussed the costs of setting up a website. The varying gap between DIY and custom-designed websites was addressed and we established several industry benchmark figures… which are, of course, guidance against which to rebound your budget. And so, we established that…
Updates, especially in the form of WCAG (Web Content Accessibility Guidelines), and further addenda to legislation, standards, and best practices made it abundantly clear that, at first, the Americans with Disabilities Act was primarily geared at local and state government websites.