Throughout our career, we’ve stumbled upon hundreds of websites that we’ve had to improve and at times we’ve had to create landing pages in an effort to increase conversions for a client. We create websites that are clean and responsive and we add relevant content that will ensure the visitor is at the right place, but the most important aspect of a website is it’s User Interface (UI).
Here are the top 5 things on the UI that will improve your website conversions:
If you don’t what this is, you’re in trouble. A secured socket layer certificate allows any information that passes through your website to be encrypted so that prospect’s information is not stolen by pesky hackers. Not having an SSL certificate could block your site from users and show a warning message saying “Site Unsecured.” Google also does not like this–they’ll also block your site.
Google Analytics Integration
The best way to further improve your website is to have the necessary tools installed. Google Analytics allows you to see an at-a-glance view of the behavior of your visitors. By observing what pages users click on most, you understand what should be on the forefront of your site. This software also allows you to see what websites/platforms your traffic mostly comes from.
One of the best ways to visually display your experience and quality is to showoff the notable clients/organizations above the fold of your homepage. This lets prospects know the caliber of work they should expect. It also helps filter prospects that perhaps are not a good fit for you.
Google Reviews Integration
Creating trust is a process that takes some time. You work with a client and as you meet deadlines and exceed expectations, you gain their trust. However, one of the easiest ways to ensure clients that you can be trusted is by showing what other clients have thought of their experience your business. *Queue in Google Reviews* A scroller of past client testimonials can set you apart from competitors who are new in your industry or do not offer the same quality work you do.
Social Media Feed
If you sell products, this is a no brainer. Whether it’s a general Instagram feed or a feed based on a specific hashtag, this can add dimension to your business. Make sure the feed shows only pretty pictures. A feed with choppy images or text heavy images can detract a potential client.