The World Wide Web is called that for a reason: it’s world-wide! Simple enough. However, even though the Internet allows you to reach people all over the world, it is often necessary to utilize the internet to corner a more local market. When this is necessary, Search Engine Optimization, or SEO, is especially helpful. SEO basically uses specific keywords that have been carefully selected and inserts them into your website’s content in order to help your site climb to the top of search engines. Localizing your business’s search results is especially important if your company only conducts business in its local space, and doesn’t ship or offer services from their online website.
Let’s take a look at a fictional Miami company, for example. Harriet’s Flowers has just opened in the Miami area. Harriet knows that her flowers are the most beautiful in town, but also realizes that very few other people know. After setting up a website online, she hopes her profits will increase. However, not much changed. After consulting with an online marketing company in Miami that specializes in SEO, she comes to find that her website is missing the content necessary to drive locals to her store. After an SEO expert completed a keyword analysis and an SEO writer carefully placed the terms into her website content, Harriet decided to Google “Miami Flowers.” Right on the first page, third one down, there was Harriet’s Flowers. And so Harriet and her fictional Miami business lived happily ever after.
With the help of SEO, Harriet was able to gain more local business, which is the lifeblood of many companies. In order to truly benefit from SEO, knowing your target audience is key. In cases where it is necessary to localize your keywords, SEO is truly invaluable.