Online Marketing Myths

There are a multitude of ways to approach online marketing. Before getting started though, it’s a good idea to sift through the online marketing myths floating around out there. That way, you can better equip yourself to go into an online marketing situation knowing what elements are right for you and your business. Here are some of the most common myths circulating about online marketing:

The use of social networks is a waste of time & energy – No, not true. The improper use of social networks is a waste of time and energy. Many people feel all they have to do is create a Facebook or Twitter page and be done with it. Consistent posting, gaining a loyal following and creating fun marketing tactics (such as contests) are three major elements for being successful through Social Media Marketing (SMM). Another myth attached to the realm of SMM is that social networks are just a fad. The truth is though, that although one site may lose a bit of attention over time (such as MySpace), there is already another one behind it gaining speed (such as Facebook and now, Google+).

Online marketing is too costly and I can’t fit it into my budget – Although some companies can charge thousands of dollars for a truly remarkable website and the online marketing to go along with it, there are plenty of cost-effective ways to implement online marketing into your business, such as Social Media Marketing, Search Engine Optimization through blogs & articles, and informative newsletters through Email Marketing. These things will definitely take some of your time, but can be done with little-to-no money.

My product will sell itself, the website doesn’t have to be that great – Although you don’t need an extremely flashy site with a dancing icon on the front page and colors galore, it’s still important to exude the same professionalism you do with your business on your website. A poorly done website suggests a lazy company.

Lots of Traffic = Lots of Profit – Not necessarily. This is only the case if all of that traffic is quality traffic. Make sure you are marketing your site to the right audience.

Questions? Comments? Tell us below.

Let’s talk about your goals

Recent Posts

A Service Plan: Full Coverage Website Insurance

Website Service Plans, also dubbed Maintenance Plans, have a key role in what has become known as grabbing and staying power. That is, your site’s capacity to almost immediately grab the (positive) attention of users, which of course is done mostly with visual cues, even superficial ones. Then comes the tricky part of having them hang around long enough, or stay, to explore your corporate ethos, service offer, brand identity, and content messaging, ultimately to become leads or right-out clients.

Read More »

How Much Does it Cost to Maintain My Website?

Less than one year ago, this blog discussed the costs of setting up a website. The varying gap between DIY and custom-designed websites was addressed and we established several industry benchmark figures… which are, of course, guidance against which to rebound your budget. And so, we established that…

Read More »

Does My Website Need to Be ADA Compliant?

Updates, especially in the form of WCAG (Web Content Accessibility Guidelines), and further addenda to legislation, standards, and best practices made it abundantly clear that, at first, the Americans with Disabilities Act was primarily geared at local and state government websites.

Read More »

Improve Accessibility for the Disabled

Remediation is the name we give to the actions taken to make your website accessible and compliant. Making a website ADA compliant doesn’t happen in a day. It’s a process, so be calm but be steady. Here are some of our favorite practical tips.

Read More »
Scroll to Top