There are a multitude of ways to approach online marketing. Before getting started though, it’s a good idea to sift through the online marketing myths floating around out there. That way, you can better equip yourself to go into an online marketing situation knowing what elements are right for you and your business. Here are some of the most common myths circulating about online marketing:
The use of social networks is a waste of time & energy – No, not true. The improper use of social networks is a waste of time and energy. Many people feel all they have to do is create a Facebook or Twitter page and be done with it. Consistent posting, gaining a loyal following and creating fun marketing tactics (such as contests) are three major elements for being successful through Social Media Marketing (SMM). Another myth attached to the realm of SMM is that social networks are just a fad. The truth is though, that although one site may lose a bit of attention over time (such as MySpace), there is already another one behind it gaining speed (such as Facebook and now, Google+).
Online marketing is too costly and I can’t fit it into my budget – Although some companies can charge thousands of dollars for a truly remarkable website and the online marketing to go along with it, there are plenty of cost-effective ways to implement online marketing into your business, such as Social Media Marketing, Search Engine Optimization through blogs & articles, and informative newsletters through Email Marketing. These things will definitely take some of your time, but can be done with little-to-no money.
My product will sell itself, the website doesn’t have to be that great – Although you don’t need an extremely flashy site with a dancing icon on the front page and colors galore, it’s still important to exude the same professionalism you do with your business on your website. A poorly done website suggests a lazy company.
Lots of Traffic = Lots of Profit – Not necessarily. This is only the case if all of that traffic is quality traffic. Make sure you are marketing your site to the right audience.
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