There are a few basics to keep in mind when making gifts to your clients. The first and most obvious factor is, of course, whether their corporate bylaws allow for this. So, here, you need to do your homework in advance. The second element is how to make these gifts personal, personalized, and personable, the 3 Ps… I mean, you actually do want them to mean something to the person or team on the receiving end… which might ultimately also be of great help when dealing with the customer churn rate in your firm. Also, you cannot overdo it. If you’re gifting a $150 product for a $300 a year client, you’re in murky waters. Finally, you should start thinking outside the holiday season box. As is the case with friends and family with b-days and typical gifting seasons, providing a thoughtful present in, say, March, may make it all the more special, also since it will probably be the only corporate gift arriving at that time.
So here are the top 10 gifts for clients:
1. A Tentative List of 10
2. The Latest Local Brew or Spirit.
3. Key Speaker or Guest.
4. Personalized Gourmet Basket.
If it’s going to be a basket, which is one of the most common gifts, put your heart and soul into it. First, be sure you can personalize it with your client’s logo, brand name or anagram of some sort. Then, make sure it’s something unique. Say, some European delicacy which may be hard to come by (Iberico, bone-in, full leg of ham), a green option (garden rhubarb or fruit, maybe) from the hills of Montana or wherever, an obscure and beautiful cactus gem collection from local breeders in the High Andes, or a decadent selection of chocolates from some renowned or revolutionary chocolatier… like New York’s Jacques Torres or Spain’s Oriol Balaguer.
5. Grooming Kit.
6. Coffee Table Book.
7. Portable Phone Chargers.
8. Charity Donation.
9. Catered Lunch.
10. Cool customized socks for X-Mas.
This might be a great idea for a small group of people in your client’s winning team. Just make sure you put some time and effort and get socks that mean something for everyone at the team… if possible. The selection out there is larger than you think. They might even be a two-in-one. Good for X-Mas tree hanging, but also good to wear.