Twitter: A Marketing Goldmine

It wasn’t all that long ago that I remember a colleague telling me just to “tweet” it to them and I felt nothing but confusion. Today, tweeting on the massively popular and profitable website Twitter has gained so much notoriety that many celebrities are even tweeting for pay! As of February 2011, Twitter was reported to be the 13th most popular site in the United States by Google Double Click Ad Planner.

Many sites, such as Examiner, Yahoo! as well as many other sites have integrated Twitter feeds into their mainstream site design and search engines so that when you look for something, you not only receive sites linked to that topic, but also a feed of what people are tweeting about that topic down to the second. Obviously, this allows for those doing Internet research about what is most objectively, as well as subjectively, important to the masses about that certain topic.

Statistics have shown that websites have increased their traffic massively by taking the time to integrate a Twitter feed into their page or even simply by opening a Twitter account and putting a link on their front page. While the former definitely produces a higher level of traffic for a website though, both are effective ways to increase traffic for your website. Many websites will even teach you how to do this in the swiftest and most efficient way possible, right down to YouTube videos that walk you through step-by-step.

One of the main things I learned from these sites is to take a long hard look at the trends that are changing second-to-second and incorporate them into your website. Many sites have started to include a Twitter feed. Whether it was a news, entertainment or some other extraneous site, traffic was increased just due to the fact that Internet searches picked up on key words that were consistently popping up in their Twitter feeds.

Twitter doesn’t just increase website traffic by having feeds on your website. Many people Tweet different websites they find interesting. Their friends click the links, maybe repost them on their own Twitter feed, and before any one can blink, the site may have received hundreds of hits.

And the more followers a Tweeter has, the higher the possibility that sharing a link on their Twitter page will increase Internet Traffic. Justin Bieber was the eighth most popular trend in 2010 and with millions of followers any link he posts on his Twitter is pretty much guaranteed an increase in that website’s traffic.

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